NTT DoCoMo Samsung Galaxy S 'Darth Vader' Video

NTT DoCoMo launched the Samsung Galaxy S in Japan with a Darth Vader as the personification of your smartphone. Even though there isn't really a link there (other than the fact that the phone has a space name), isn't it kinda cool to feel like you are bringing a Sith Lord around as your phone?

Makes you feel safe with someone so powerful following you around. Which I am guessing, is kinda the point: Cool, powerful, always with you (like the Force).