LG Portugal.

Advertisements are moving away from merely stating the impressive specifications of products or showing how cool stuff look. Marketers are looking at how to alter the experience that consumers have with the product, and the image that the overall brand portrays.

What LG Portugal tried to do here was to show that LG brings the family together behind a TV Screen. In quite a literal sense, actually.

Of course, the video serves the purpose of targeting the expanding social networks market. By creating a compelling story, LG increases the chances that the video will be shared by people, hence creating far reaching impact than a typical TV commercial. Of course, it doesn't hurt that it's free and how a 7-minute TV ad worth probably be really expensive.