I thought this particular article on Mashable was pretty interesting because I didn't know you could measure brand perception so quickly. Or that a movie could affect the brand image by so much. The brand perception of Facebook doubled amongst young people of the age from 18-34 after the release of the movie, "The Social Network". Way cool!
How Has “The Social Network” Changed Facebook’s Brand Perception? [STATS]
Wednesday, October 13, 2010
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